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Ethics and big four firms: KPMG initiative in the USA

Clearing the fog around business ethics is the goal of a partnership between KPMG and Wake Forest University in the USA.
Scott Szabo, a partner at KPMG’s office in Charlotte explained that as accountants, they are dependent upon the public’s trust in what they do, so it’s very important that they maintain that trust. Especially in the Internet age, where questionable behavior or conflicts of interest can be posted on YouTube or personal Web pages.

This could be an idea for fig four firms in financial centers. But the condition is that they must be credible by not hushing up or denying issues that do not comply with the "code of conduct". It's a long shot because of the commercial pressure.

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